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Facebook News feature launches in UK

Facebook News, the social news section of the network that is exclusively dedicated to news, has launched within the UK.

The UK is the second country to be able to use Facebook News, which launched in the United States last year.

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Many major news publications like Channel 4, Sky News as well as The Guardian have signed deals with Facebook to supply information.

It’s happening as the tech industry’s interaction with the media has been scrutinized more closely.

Google this week threatened to leave Australia when it was required by law to enter into commercial agreements with news media in the future. Facebook has expressed its anxiety.

And French publishers have recently signed an agreement with Google regarding how a newly-enacted EU copyright law governing news content to be used.

Facebook News is the social platform’s attempt to resolve the long-running conflict between news publishers and Facebook since the advertising budget has been shifting to large tech companies, instead of local news media.

It’s scheduled to launch at the end of this week, Facebook said.

‘Personalised’ news

The latest feature is a tab inside Facebook’s mobile app. Facebook mobile app. You can access it through the three-line icon to reveal more options.

The tab is comprised of news headlines from the past day as well as “personalised” news selected for each user in accordance with their interests according to Facebook’s algorithm.

Facebook claims it will pay the publishers “for content that is not already on the platform” The company says that it will also offer publishers the possibility of new advertisements and subscriber “opportunities”.

It could be due to data from the United States, which Facebook claims shows that more than 95% of the traffic to Facebook News is from people who have never read these publications prior to.

The social network claims that it is “a multi-year investment that puts original journalism in front of new audiences”.

and news organizations that require new readers, which are usually scarce Are sign-ups.

In November, the month when it first announced that the product was coming to the UK, major names like The Economist, The Independent along with Cosmopolitan were already signed up.

Prior to Tuesday’s launch, The Daily Mail, Financial Times and Telegraph were also announced, as were the Financial Times and Telegraph.

Business Matters has not signed an agreement commercially with Facebook News however, it could be able to appear on the list of tabs through the public posts it posts via Facebook. Facebook platform.

Expansion ahead

Facebook claims that the new feature is the result of conversations with the news media and has been frequently at war.

This tech company is accountable for driving significant web traffic, and a post that is successful on Facebook is likely to draw more attention than one that doesn’t.

However, Facebook has repeatedly made modifications to its algorithms throughout the years that have affected news media at times with little notice. Facebook has also encouraged organizations to make use of its features, like instant articles or to create videos for Facebook.

It does see Facebook News as a better solution than previous ones and is planning to expand to other countries – like France and Germany in the near future.

“Our goal has always been to work out the best ways we can support the industry in building sustainable business models,” Facebook declared in its blog post regarding this UK launch.



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